tag:blogger.com,1999:blog-35326396.post8323803015851438508..comments2023-12-02T02:40:13.861-08:00Comments on Indian Marketing Trends: Marketing in the Days ahead..............Harish Bijoorhttp://www.blogger.com/profile/15640542830573876387noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-35326396.post-13502600448647520212008-07-01T09:36:00.000-07:002008-07-01T09:36:00.000-07:00Hi Harish , Your amoebic branding concept is very ...Hi Harish , <BR/><BR/>Your amoebic branding concept is very interesting . It set me thinking about the marketing approaches Indian organizations are adopting recently and none of them really seem to fit into this 'Amoebic marketing' . Zapak.com maybe one exception . Their approach is refreshing and as you put it, inconsistent. <BR/>Yes, brands cannot afford to be static in their approach but don't you think that a consistently inconsistent strategy comes with a risk of alienating some consumers and brands should adopt a middle ground between these two approaches ? <BR/><BR/>I couldn't agree more with your thoughts on Inclusive Brandng. India isn't exclusive anymore and brands can't be either. Coming to your 'Tea' metaphor , Kingfisher Airlines is probably one organization which qualifies as Inclusive after their takeover of Deccan Airways. Their presence in the Tier-II and Tier-III cities before the takeover was negligble . But then again the aviation industry can't be compared to selling Darjeeling Tea to a billion people. Branded FMCG goods will be the true test of Inclusive Branding <BR/><BR/>Nikhil Rao KolurKaiyahttps://www.blogger.com/profile/13257847329233040158noreply@blogger.com